UCOVI - Interpret

Discipline Overview

Draw the correct conclusions from data. Spot the interesting clues that your reports show while avoiding statistically-unsound extrapolations.

Questions and Considerations

Is this an above-average increase? Should we build this new insight into our customer segmentation logic and pricing structure? What is the right course of action?

People and Teams to Involve

Data analysts & scientists, business stakeholders.

Discipline Overview

Translate the complex findings from business reports into actionable language for a business. Use statistical and mathematical aptitude to advise which conclusions can be drawn and which cannot. Call out the signal from the noise.

Common situations faced

Spotting mistakes in reports, interpreting the size of an increase appropriately based on sample sizes and volume of increase as percentage of base, differentiating correlation from causation.

Technologies to learn and specialisms to hone

Presentation skills, storytelling with data, statistical concepts (anomoly detection and explanation, statistical significance, confidence intervals).